Mamta Swaroop Comptel Communication India Pvt. Ltd. mswaroop@hotmail.com ICMR Conference, IIT Delhi, 2013-14 Abstract Marketing Research is all about gathering the right feedback and analysing it to chalk out future strategy. Industries rely on Surveys for gathering the feedback from their customers or the target markets. Basic idea behind a Survey is to “Ask, Analyse and Improve” [1] accordingly”. With growing markets, increasing customer base and rapid digitisation, the com